
Ventra Partners delivers the proven ValueSelling Framework® in partnership with ValueSelling Associates, a pragmatic, buyer-focused approach that helps your team lead with business impact, not price.
It’s the method we trust to accelerate deal cycles and boost win rates in complex B2B tech sales.
"
ValueSelling
You’ve got to have an easy way to manage and scale an organization. ValueSelling comes down to one slide.
Hitachi Vantara
Why Choose ValueSelling
Chosen By Leading Global Tech Companies
Stop Disjointed Conversations That Stall Deals
Use a common framework that creates a buyer-aligned experience across the funnel
Simple, Repeatable Sales Process
Enable scalability and ensure every rep is executing to drive predictable sales outcomes
Link Your Solution to Business Impact
Enable reps to sell the business case, not just the product
Tailored, Learner-Centric Training
Learning that engages reps to apply skills consistently to improve performance




ValueSelling Has Helped Leading Technology Companies Compete & Win





How Ventra Embeds ValueSelling to Drive Revenue Results

Account Planning Becomes A Growth Engine,
Not A One Off Workshop
The ValueSelling Account Planning (VSAP) workshop leverages the ValueSelling Framework to existing accounts that are the lifeblood of your organisation.
By embedding a structured yet flexible approach into your account planning process, your teams gain the tools to identify new opportunities, build strategic account and opportunity plans and take focused action to increase win rates and drive growth within key customers.
​
Ventra ensures it drives real commercial impact by embedding account planning into your operating rhythm by:
​
-
Aligning VSAP outputs with forecast, QBR and pipeline management processes
-
Coaching account teams to build and execute on real opportunity and account growth plans
The ValueSelling Framework® equips your entire customer-facing team with a proven process to engage, qualify, advance and close high-value deals.
We ensure the the program is tailored to your industry, client base, and commercial strategy, then work with your teams to turn it into habit.
From aligning sales stages and opportunity reviews to reinforcing adoption through live coaching, we ensure ValueSelling becomes a core part of how your business sells, consistently and effectively.
Our
Approach




eLearning Fundamentals takes 90 mins to complete and is a critical base for understanding ValueSelling concepts
Ideally in person workshop (2 days offsite) and a mix of table exercises, skills practice, lecture and discussions
14 weeks of micro learning modules + ongoing coaching for Sales Managers & Reps