World Class Sales Training with the ValueSelling Framework®
Tailored programs that give your revenue teams the skills to efficiently navigate each stage of the customer journey.
Ventra Partners works in close partnership with ValueSelling Associates to deliver the ValueSelling Framework® a proven, pragmatic approach to sales that equips teams to engage buyers through value-focused conversations, not price negotiations. This structured yet flexible framework enables our clients to align with real business priorities, accelerate deal cycles, and increase win rates.
Backed by decades of results, it’s a methodology we trust to drive meaningful commercial outcomes in complex B2B technology sales environments.
TOP GROWTH TACTICS
OF
TECHNOLOGY COMPANIES
Improve Use of Tools and Tech
Improve Sales Enablement / Training
Target New Markets
1
2
3
Source: Salesforce - State of Sales Report
ValueSelling has helped technology businesses around the world compete and win
Leveraging the ValueSelling Framework® as foundational sales training, we work with teams across the enterprise to create a revenue vortex – accelerating the process of finding, qualifying, educating, selling and closing new opportunities.
All departments play a vital role in new customer acquisition and expansion of existing customers, yet they rarely share a common framework and language directed at accelerating each stage of the revenue funnel – until now.
SALES
ValueSelling isn’t just another sales training program
We partner with you to tailor workshops, e-learning, reinforcement, and consulting services to fit your team’s exact needs - wherever they are, and however they work. From aligning to your language and location, to embedding proven methods that improve forecasting, lead quality, executive access, and deal size, we make sales performance personal, practical, and scalable.
We provide an experiential and transformational workshop to enable Managers to be proficient at Coaching others for superior sales performance.
Focus is on improving the way managers communicate with their teams - moving to the most effective leadership style, employing highly effective Coaching Conversations to gain accountability in team members, getting the best out of them, and improving overall relationships.
SALES LEADERS
ACCOUNT MANAGEMENT
The ValueSelling Account Planning (VSAP) workshop leverages the ValueSelling Framework® to existing accounts that are the lifeblood of your organisation. By overlaying a simple and proven framework onto your organisation’s account planning process, you can enable your account teams to sharpen their ability to spot sales opportunities, develop comprehensive strategy and plans at the account and opportunity level and create actionable plans to increase win rate on existing opportunities.
Help your team get more meetings and fill the pipeline with Vortex Prospecting™, a framework to prospect at scale using a personalised approach. This highly interactive, instructor-led workshop integrates best practices and NLP approaches to cold/warm calling.
SDR'S
MARKETING
Align Your Revenue Engine
ValueSelling for Marketing Pros teaches marketing to leverage the same methodology as sales – complete with the additional tools and techniques they need to showcase the unique value your company brings through;
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Powerful, actionable personas that transform targeting
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Value messaging that increases customer demand
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Assets that motivate action throughout the buying journey and advance sales