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Sell on Value,

Not Price

We train your sales team to lead with business impact, uncover urgency, and differentiate in every conversation, using the proven ValueSelling Framework

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Ventra Partners delivers the proven ValueSelling Framework® in partnership with ValueSelling Associates, a pragmatic, buyer-focused approach that helps your team lead with business impact, not price.
It’s the method we trust to accelerate deal cycles and boost win rates in complex B2B tech sales.

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ValueSelling 
 

You’ve got to have an easy way to manage and scale an organization. ValueSelling comes down to one slide.


Hitachi Vantara 

Why Choose ValueSelling
Chosen By Leading Global Tech Companies 

Stop Disjointed Conversations That Stall Deals
Use a common framework that  creates a buyer-aligned experience across the funnel 

Simple, Repeatable Sales Process
Enable scalability and ensure every rep is executing to drive predictable sales outcomes

Link Your Solution to Business Impact
Enable reps to sell the business case, not just the product

Tailored, Learner-Centric Training
Learning that engages reps to apply skills consistently to improve performance 

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Why ValueSelling

ValueSelling Has Helped Leading Technology Companies Compete & Win

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How Ventra Embeds ValueSelling to Drive Revenue Results

Engine Belts

Account Planning Becomes A Growth Engine,

Not A One Off Workshop

The ValueSelling Account Planning (VSAP) workshop leverages the ValueSelling Framework to existing accounts that are the lifeblood of your organisation.

 

By embedding a structured yet flexible approach into your account planning process, your teams gain the tools to identify new opportunities, build strategic account and opportunity plans and take focused action to increase win rates and drive growth within key customers.

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Ventra ensures it drives real commercial impact by embedding account planning into your operating rhythm by:

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  • Aligning VSAP outputs with forecast, QBR and pipeline management processes

  • Coaching account teams to build and execute on real opportunity and account growth plans

The ValueSelling Framework® equips your entire customer-facing team with a proven process to engage, qualify, advance and close high-value deals. 

We ensure the the program is tailored to your industry, client base, and commercial strategy, then work with your teams to turn it into habit.

From aligning sales stages and opportunity reviews to reinforcing adoption through live coaching, we ensure ValueSelling becomes a core part of how your business sells, consistently and effectively.

Our
Approach

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eLearning Fundamentals takes 90 mins to complete and is a critical base for understanding ValueSelling concepts

Ideally in person workshop (2 days offsite) and a mix of table exercises, skills practice, lecture and discussions

14 weeks of micro learning modules + ongoing coaching for Sales Managers & Reps

ValueSelling Client Outcomes 

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  • Qualification became 2x faster

  • Time to close decreased by 50%

  • Tenured reps exceeding previous year by as much as 350%

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  • 3x increase in bookings quarter over quarter

  • Reduced sales cycle time

  • Improved win rate

Pricing

Minimum 
10 people 

Indicative Pricing

£1,500 p/p
+ one time customisation fee

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