CHANNEL GROWTH ADVISORY
A clear blueprint to unlock scalable indirect growth
Stronger Partners. Smarter Growth.
Using our PRISM™ Framework, we bring strategic clarity and hands-on support to optimise your channel model, incentives, enablement, and partner performance. Whether you’re expanding into new regions, rebooting a stalled program, or scaling partner impact, we deliver the insight and execution to make it happen.
Related Insights
What We Do
Our approach combines fast, focused analysis with structured alignment to help B2B tech companies unlock scalable growth through indirect channels.
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We apply the PRISM™ Framework to examine every dimension of your partner ecosystem, from commercial readiness and value proposition clarity to incentive structures, performance management, and GTM alignment. Our goal: to uncover friction, prioritise action, and build a foundation for growth before committing time and resources to expansion.
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Diagnose the root causes of channel underperformance
Partner programs tend to underdeliver due to hidden friction—misaligned incentives, poor segmentation, or lack of visibility. Our diagnostic uncovers these gaps by working cross-functionally and assessing your partner mix, value proposition, and GTM readiness. The result: a clear view of where your strategy is breaking down, and why.
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​Focus effort where it matters most
A bloated to-do list doesn’t build pipeline. We help your leadership team turn diagnostic findings into a focused, high-impact action plan. Through structured workshops, we align teams around the key levers for partner impact, mapped to capacity, ambition, and partner needs - so you know what to do, who owns it, and how success will be measured.
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We provide a set of practical, insight-driven outputs that drive clarity and momentum:
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Channel Performance Summary & Partner Model Maturity Assessment
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GTM Readiness Scorecard & Initial Opportunity Heat Map
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Prioritised Channel Action Plan aligned to PRISM™
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Channel Strategy Canvas, Leadership Alignment Map, and Defined Success Metrics
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This two-phase advisory sprint is the launchpad for any successful channel transformation, providing the strategic insight and organisational alignment needed to drive growth through partners with confidence and clarity.
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Related Offerings
On-Demand Commercial Leadership
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​Sales Team Performance & Enablement Advisory
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Pipeline Velocity Advisory
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Is This For You?
This is a great fit if:​
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Pipeline from partners is unpredictable or underwhelming.
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There is uncertainty around partner mix, market coverage, or direct vs. indirect GTM.
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Internal misalignment – Sales, marketing, and channel teams create execution friction.
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Partners are onboarded but not enabled, motivated, or producing results.
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You suffer from inadequate data, tools, or metrics to measure and manage the channel effectively.
How It Works
Kick-off Call
We start by listening. You bring the context—your growth goals, current challenges, friction points, and any blind spots you suspect might be holding you back. This call sets the tone and ensures we're aligned on what success looks like for your business.
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GTM Deep-Dive
Next, we roll up our sleeves and dive into the details. We examine your go-to-market strategy from all angles: sales and marketing data, operational processes, team structure, messaging, and customer journey. We’re looking for signals, patterns, and gaps that matter most.
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Insight & Recommendations
Based on the findings, we present a clear picture of your GTM health. You’ll get a breakdown of what’s working, what isn’t, and where the biggest opportunities lie. This includes practical, prioritised recommendations tailored to your goals and growth stage.
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Mini-Workshop
We don’t just hand over a slide deck—we engage your team. In a collaborative session, we walk through the insights, unpack key findings, and field questions. Together, we’ll outline the next steps and align on immediate actions to drive momentum.