
FORECASTING & PIPELINE MANAGEMENT
Take control of your revenue outlook
Forecast with confidence. Execute with discipline.
We bring discipline to your pipeline reviews, confidence to your forecast calls, and predictability to your revenue rhythm
Related Insights
What We Do
Bring Confidence to Your Forecast. Create Control in Your Pipeline.
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Ventra’s Sales Forecasting & Pipeline Management service helps B2B tech companies eliminate guesswork from their forecasts and create pipeline discipline that sticks.
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We combine strategic advisory, Ebsta's class-leading revenue intelligence tools, and enablement support to reduce variance, improve forecast accuracy, and embed a cadence that drives predictability.

Diagnose the root causes of forecast inconsistency
Most forecasts are less science, more gut feel. We audit CRM data, assess forecast calls and surface patterns of slippage and risk, giving leadership visibility into where and why confidence is breaking down. The result: a clear-eyed baseline of pipeline quality and forecast reliability.
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Build a forecasting model you can trust
We design and implement a forecasting framework tailored to your team structure, sales cycle length, and buying dynamics. From entry criteria to inspection rhythms, every element is built for clarity and consistency. No more sandbagging. No more wishcasting. Just a framework that scales and sticks.
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Create real pipeline ownership and inspection discipline
Forecast accuracy doesn’t come from better spreadsheets, it comes from better pipeline conversations. We equip sales managers with the tools and inspection habits to spot risk, pressure test deal quality, and coach reps on what it really means to call a deal “commit.” Your forecast becomes a shared operating rhythm, not a last-minute roll-up.
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Turn new habits into lasting results
For companies who choose ongoing support, we help institutionalise the new rhythm through Ebsta implementation, manager coaching and forecast reinforcement cadences. The result? Forecasting becomes a strategic advantage, not an operational fire drill.
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We build the system, train the team, and embed the routines. Whether you’re dealing with high variance, low confidence in rep calls, or late-stage slippage that derails predictability, this sprint delivers the structure, tools, and accountability your commercial engine needs.
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Related Offerings
How It Works
Kick-off Call
We start by listening. You bring the context—your growth goals, current challenges, friction points, and any blind spots you suspect might be holding you back. This call sets the tone and ensures we're aligned on what success looks like for your business.
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GTM Deep-Dive
Next, we roll up our sleeves and dive into the details. We examine your go-to-market strategy from all angles: sales and marketing data, operational processes, team structure, messaging, and customer journey. We’re looking for signals, patterns, and gaps that matter most.
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Insight & Recommendations
Based on the findings, we present a clear picture of your GTM health. You’ll get a breakdown of what’s working, what isn’t, and where the biggest opportunities lie. This includes practical, prioritised recommendations tailored to your goals and growth stage.
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Mini-Workshop
We don’t just hand over a slide deck—we engage your team. In a collaborative session, we walk through the insights, unpack key findings, and field questions. Together, we’ll outline the next steps and align on immediate actions to drive momentum.
Is This For You?
This is a great fit if:​
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You have frequent, unpredictable gaps between forecasted and actual revenue, especially late in the quarter.
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Leaders struggle to trust what’s in the CRM due to poor deal hygiene or inconsistent updates.
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Sales managers lack a structured approach to qualifying and reviewing deals, leading to missed risks.
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Forecasts are rushed, unclear, or constantly changing, creating internal tension and poor decision-making.
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There is a pattern of deals slipping from commit to next quarter, or reps under-calling to manage expectations.