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SALES TEAM PERFORMANCE & ENABLEMENT ADVISORY

Diagnose why the sales team is underperforming and how to fix it

Unlock the Full Potential of Your Sales Team

We help B2B tech companies uncover what’s holding their sales teams back—and build the structure, skills, and systems to fix it.  Whether scaling, onboarding leaders, or fixing inconsistent execution, we deliver strategic guidance with hands-on support that drives results.

What We Do

Ventra’s Sales Performance & Enablement Advisory helps B2B technology companies turn potential into performance.

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Our approach blends sharp diagnostic insight with pragmatic execution, supporting everything from focused frontline interventions to comprehensive sales enablement transformations. Using our proprietary PRISM™ Framework, we assess commercial teams across five critical pillars: from sales process maturity to coaching capability, from enablement readiness to conversion efficiency.

Identify and remove hidden blockers to quota attainment

Inconsistency isn’t random, it’s systemic. Through targeted assessments of sales process adoption, manager coaching behaviours, and rep role clarity, we uncover where performance is breaking down across the sales funnel. Then we translate those insights into actionable fixes, built to drive quota confidence, win rate improvements, and deal velocity.

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Build enablement that sticks—across roles, regions, and stages

Training alone doesn’t change behaviour. We help companies design and deliver enablement that’s embedded into daily workflows from onboarding to deal coaching to pipeline reviews. Our field-tested toolkits, manager enablement packs, and rep-level scorecards help lift capability and reinforce learning through on-the-job application.

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Align leadership around the few things that matter most.

We help commercial leaders zoom in on the sales-critical areas that will create the biggest uplift in the shortest time, then build an execution plan aligned to business goals, not just enablement wishlists.

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​Scale what works. Sustain what matters.

One-off enablement pushes fade. We help businesses operationalise performance improvement with defined rhythms, enablement scorecards, KPI dashboards, and reinforcement cadences, so teams can embed and scale high-performing habits, even as they grow.

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Is This For You?
This is a great fit if:​

  • There are big gaps in quota attainment, rep productivity, and win rates with no clear pattern or fix.

  • Sales stages, plays, and CRM usage are either unclear, outdated, or ignored.

  • Managers aren’t coaching effectively, and roles across the sales team are blurred or misaligned.

  • Training and content exist but fail to change behaviour or move key metrics

  • Leadership Misalignment – No shared view on what’s broken or where to focus, resulting in scattered, low-impact improvement efforts.

How It Works

Kick-off Call
We start by listening. You bring the context—your growth goals, current challenges, friction points, and any blind spots you suspect might be holding you back. This call sets the tone and ensures we're aligned on what success looks like for your business.

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GTM Deep-Dive
Next, we roll up our sleeves and dive into the details. We examine your go-to-market strategy from all angles: sales and marketing data, operational processes, team structure, messaging, and customer journey. We’re looking for signals, patterns, and gaps that matter most.

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Insight & Recommendations
Based on the findings, we present a clear picture of your GTM health. You’ll get a breakdown of what’s working, what isn’t, and where the biggest opportunities lie. This includes practical, prioritised recommendations tailored to your goals and growth stage.

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Mini-Workshop
We don’t just hand over a slide deck—we engage your team. In a collaborative session, we walk through the insights, unpack key findings, and field questions. Together, we’ll outline the next steps and align on immediate actions to drive momentum.

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